A rating field element is used to rate something between a set minimum and a maximum number of stars. The rating is the easiest way to ask for feedback on how good your service or product is.
A rating can gather information about a service or product from the target audience for the purpose of comparison and analysis.
A rating is one of the most commonly used questionnaire types for online as well as offline surveys. It consists of close-ended questions along with a set of categories as options for respondents. A rating helps gain information on the qualitative and quantitative attributes.
Advantages of Rating:
A rating is a simple and easy tool for both the researcher and the audience,
In terms of marketing surveys, a rating is a valuable tool for data analysis. It can gain product review for evaluation and a further improvement in marketing strategy.
A disadvantage of a Rating:
It does not help collect the reason behind a customer review. A rating scale gets access to the overall experience but not the reason behind the perception of the audience.
A rating can be used to gather information on a particular topic. It can be used to gather
Customer review about an app they are using
Customer satisfaction with the delivery service of a courier company
Likelihood of recommending a café to a friend
Rate a list of brands from least to most favorite
A rating scale will provide you with awareness of the current market demand. With the information gained, you can strategize your scheme. Before selecting a rating it is important to figure the purpose of the survey and also the kind of information you wish to gain.